“Kiss Me” Campaign

“Kiss Me” Campaign

During our work on American Burger Bar’s campaign, Chad and I were called upon to do some additional work for their events on St. Patrick’s Day weekend.

ABB had everything–a spot in St. Paul’s parade, an huge event at their St. Paul location, and a new drink. The “Pickleback”, a spicy,briny mixture of hot peppers and pickle juice, is their accompaniment to a shot of Jameson. Brought from the bars of New York, they needed a hook to tie it in with the holiday.

We came to them with a number of safe ideas that didn’t fly. We came up with this one off the top of our demented heads.
They loved it immediately.

A few days later, these stickers were seen across St. Paul, making their way into downtown Minneapolis.

Sometimes, it pays to go for broke.

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